(1-2-08) Marcom and POP recently launched their first Squidoo lens, http://www.squidoo.com/MarcomAndPOP
What's Squidoo? What's a lens?
Well, mostly it exists to help web searchers make sense of topics in one place. But the best part is that it's a fun and fabulous no-cost way to get your name, product, or just your personal opinion out there for hordes of web searchers to see.
What's a lens?
According to Squidoo....
“A lens is one person's view on a topic that matters to her. It's an easy-to-build, single web page that can point to blogs, favorite links, RSS feeds, Flickr photos, Google maps, eBay auctions, CafePress designs, Amazon books or music, and more. Then, when someone is looking for recommended information, fast, your lens gets him started and sends him off in the right direction. It's a place for searchers to start, not finish.
Build one lens, build a hundred. It's fast, fun, and free. (And you could earn a royalty--for you or for charity). Our tens of thousands of lensmasters are getting traffic, credibility, and discoverability--their lenses are showing up in top Google results more often than not.”
For example, we built the lens http://www.squidoo.com/MarcomAndPOP, as a fun way to summarize what we offer on our www.MarcomandPOP.com storefront. There it is, all there in one easy to read page.
So, why did we do it if we already have our fabulous storefront?
Well, the biggest reason is the credibility and search engine ranking that a Squidoo lens has on the web. It will help our site rise higher in organic search rankings. While we do our best to keep up with SEO tactics, the friendly folks at Squidoo are constantly staying on top of things, and hey, Mom and Pop storefronts like us can use all the help we can get!
In addition to raising our profile, Squidoo also offers the chance for us to share our knowledge about marketing communications and presentation tools. We were able to post our newsletter article (http://marcomandpop.com/Newsletter.cfm?ID=55), “Entrepreneurs Ditch Fishing Line for Displays”, along with other tips and tricks that we'll constantly add to our lens.
Finally, building your own lens means that you can earn a royalty for you, your organization, or your favorite charity.
So check out our lens at http://www.squidoo.com/MarcomAndPOP, then get started on building your own lenses! It's easy, and only takes an hour or so to set up a simple one. Share your product, your calling, or your hobby, and help other web searchers make sense of the topics that you know about!
